Your club,
one platform.
Player registry, coaching analytics, live scores — all connected.
Live since 2024 · Uccle Europe Basketball
Built in production at Uccle Europe Basketball (Brussels, founded 1946) — live since 2024. Everything you see here runs a real club.
Built for everyone in the club
Pick your role.
See what Baseline does for you.
Club Administration
Run everything. Miss nothing.
From the first registration form to end-of-season reports, the Manager handles the full club operation — players, families, teams, finance, staff, volunteers, documents. One place, not ten.
Before Baseline
“5 spreadsheets, a WhatsApp group for volunteers, and a website nobody updates.”
- Full player & family registry — multi-season, multi-team
- Finance tracking: fees, payments, outstanding balances
- Volunteer mobilisation: assign roles, track availability
- CRM & newsletter: email your membership or any filtered segment
- Staff and role management
- Document storage and media library
- Gym & facility scheduling: timetable, court allocation, 1-on-1 bookings, external rentals
- Event management: camps, public events, open or ticketed registrations
- Partner and sponsor management
- Online registration and renewals
How it works
One shared engine.
Zero data silos.
Most clubs juggle 5–10 disconnected tools — player lists in spreadsheets, game scores in notebooks, a website no one touches. Baseline is built around a single unified data layer. Every tool reads from the same truth. Update once; it flows everywhere.
Club Engine
One unified data layer
Reads everything, writes insights — your club's analyst on call.
Players, teams, seasons, content, finance
Live game events, box scores, results
News, schedules, results — auto-published
Coaching analytics and player profiles
Visual training and drill library
Reads everything, writes insights — your club's analyst on call.
Club Engine
One unified data layer
Data flows in
Players, teams, seasons, content, finance
Live game events, box scores, results
Coaching analytics and player profiles
Visual training and drill library
Powered by it
Players, teams, seasons, content, finance
News, schedules, results — auto-published
Coaching analytics and player profiles
Visual training and drill library
No silos. Ever.
Register a player in the morning. Coaches see them by noon. Stats track them tonight. One entry, propagated everywhere — automatically.
Built like LEGO.
Each module is independent. Add one, remove one, plug in an external data feed. The core stays solid while the pieces evolve.
AI & data ready.
Every stat, every player profile, every game event — all in one place. When AI arrives, it has a complete picture to work from.
What's included
Everything your club needs,
finally connected.
From registration morning to the post-game buzzer. No more juggling spreadsheets, WhatsApp groups, and a website nobody updates.
Player & team admin
Register players, manage families, assign to teams, track seasons. Your full club registry in one place — with finance tracking, document storage, and newsletter tools.
- Player & family profiles
- Multi-team, multi-season
- Finance & fees tracking
- Documents & media
Coaching tools
Per-game box scores, season trends, player development profiles, and drill libraries. Coaches arrive prepared — and leave with data, not just impressions.
- Individual game statistics
- Season trend charts
- Player development notes
- Visual drill library
Your website, on autopilot
News, schedules, training programs, camp registrations — automatically updated the moment you publish from admin. No double entry, no waiting on a webmaster.
- Multilingual (FR/EN/NL)
- News & blog articles
- Schedules & results
- Camp registration
Live game day
Record stats from the stands on any phone or tablet. Fans follow the score live on your website. A full game report publishes automatically after the final buzzer.
- Court-side stat recording
- Live scoreboard for fans
- Automatic post-game report
- Full box score archive
One setup. No ongoing subscription.
You pay for work, not access. A setup fee covers deployment and data import from your existing tools. After that, an optional monthly retainer keeps things maintained. A well-run club pays under €1,000/year after the first year.
Five apps
One platform.
Completely integrated.
Add a player once — their profile is immediately available to coaches, visible on the public website, and tracked in every game they play. No re-entry, no sync, no waiting.
Also: Teams · Compare · Evaluations
Open full demo →Hoops Evolution
Coaching intelligence
A login-protected analytics app for coaches and staff. Individual player profiles with per-game box scores, season-level statistics, team dashboards, cross-player comparisons, coach notes, and evaluation tracking.
- Per-game box scores
- Season trend analysis
- Player comparisons
- Coach comments & evaluations
All five tools. One shared brain.
Every app talks to the same data. A player registered in the morning is visible to coaches by lunch and tracked in tonight's game. No exports, no copy-paste, no information silos.
Roadmap
From club tool
to fan platform.
The operational foundation is live. The next three phases turn it into an end-to-end club experience — for coaches, families, and fans in the stands.
Live scores. Automatic game reports.
- Live scoreboard on the public website — updated in real time from the stands
- Automatic game report published minutes after the final buzzer
- Play-by-play timeline: every action logged, visible to fans and coaches
- Quarter-by-quarter momentum graphs and shooting charts
Intelligence built into every workflow.
- Pre-game briefing: opponent tendencies, own team form, suggested matchups
- Post-game analysis: who was efficient, shooting trends, vs. season average
- Player development nudges: weekly coaching digest with flagged patterns
- Season narrative: AI-written commentary on team-level trends and milestones
Scores in automatically. Nothing manual.
- Automatic nightly scrape of AWBB (Belgium) and FFBB (France) results
- Official scores imported without data entry
- Schedule sync: future fixtures pulled from federation calendar
- Expandable to any federation with a public results page
AI analysis at club cost — not enterprise pricing.
The AI layer analyses your club's own game data — exact numbers, not estimates. At typical club volumes (one report per game, one weekly digest), the cost is a few euros a month. It will not appear as a meaningful line in your budget.
Design Partner Program
10 founding clubs.
One cohort.
We are looking for 10 clubs to build alongside — in Belgium, France, and the Netherlands first. Design partners shape the platform before it goes to market.
What you get
- Full platform deployment on your own infrastructure
- Initial setup: your teams, seasons, players imported from existing tools
- 12 months of feature development prioritised by the founding cohort vote
- Direct product access — Slack channel, quarterly calls with the build team
- Locked-in pricing before public launch
- Hands-on onboarding and staff training for your first season
What we need
- Real usage across at minimum one full competitive season
- Structured feedback: what works, what doesn't, what's missing
- Willingness to be referenced as a founding partner
- 3 clubs minimum commitment to the platform
3 spots taken — 7 remaining.
How it's priced
Setup
One-time. Covers infrastructure provisioning, configuration, and data import from your existing tools (Excel, SportEasy CSV, etc.).
Scoped and priced per club.
Retainer (optional)
Monthly. Covers dependency updates, bug fixes, and minor adjustments. Most clubs run on under €1k/year after setup.
Cancel anytime.
Feature development
Billed per feature or sprint. Scoped and estimated upfront. Design partners co-prioritise the backlog.
No surprises.
Ready to build together?
Fill in the form below. We'll reply within 48 hours with a scoping call invite.
Apply for a design partner spotApply
Tell us about
your club.
We're looking for clubs at the serious amateur level: 3+ competitive teams, an organised management structure, and the ambition to run operations properly. Geography: Belgium, France, Netherlands first — then expanding.
Not a basketball club?
The platform is sport-agnostic at the core — handball, volleyball, football clubs are welcome to reach out. We're expanding beyond basketball in 2026.